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"Does
Your New Window Cleaning Business Need Customers? Discover... How To Attract
High Paying Customers NOW By Taking An 'Active' Rather Than 'Passive'
Sales Approach" If you are having a hard time attracting customers to your window cleaning business and don't know why, the problem may be easier to fix than you think. The future of your new window cleaning business greatly depends on your ability to turn a 'potential customer' into a 'paying customer'. But what do you do when no one is calling?... ...Take an active role instead of a passive role when approaching potential customers. I recently received
the following question from a person having problems creating sales. In
my reply, I give specific details on correcting his passive sales approach
and turning
A: I'd suggest
going directly to the accounts YOU WANT and speaking directly to the property
owner. Don't chance your future on the hope folks will call the number
on your Business cards and
magnetic signs are great "secondary marketing tools" that can
aid in creating sales but, they are also fall on the expense side of you
business 'Profit and Loss' What you need to do is focus on ACTIONS that create INCOME... ...Not EXPENSES! You need to focus on creating sales One-on-one... Go straight to that
residential area or business complex and talk to the person that makes
decisions about maintenance and book window cleaning NOW! The person you
need to talk to is the home owner, property owner, property manager, or
business owner. Don't just hand them a card and hope they'll call you,
you need to... Create
a Sense of Urgency! After you've used the "Ultimate Sales Pitch" and presented the building owner a free estimate of the window cleaning costs, you've have to do 1 of the following 2 options:
If you haven't read "The Ultimate Sales Pitch"... And, watched The Ultimate Sales Pitch 'Reality TV Style' video lesson go to the following web page so you can see exactly what if feels like to score accounts: Window Cleaning Business 95%
of all new businesses fail within the first year! Why?... Here's a typical scenario: Joe, the new business owner, rents office space, orders merchandise to fill it, hires employees, purchases liability insurance - workers comp. etc..., hires an advertisement agency to build an ad campaign, a graphic designer to create a business logo, buys ad space in his local newspaper journals magazines telephone book etc., gets business cards printed... What's wrong with this picture? Joe has done absolutely NOTHING to guarantee himself an "Income"! He and his employees are waiting hopefully for someone to read their ad, get in their car, come to their business and make enough purchases to pay for the expenditures business expenses. Good Luck Joe! You'll need it! Final Thoughts: Don't let fate decide
your financial future! If you want to become successful in any business,
you MUST go after your customers personally. Do not wait for your phone
to Create a sense of urgency, perform the work and get paid immediately. Take it upon yourself to decide the outcome of your future. I know you don't want to become part of the 95% "losing" statistic so...
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