Learn
How To Instantly Add 20% More To Your Yearly Window Cleaning Profits With
These 4 Hot Business Building Tips
Happy 2007! Bringing
in a new year is always a great time to look at new opportunities and
create sound resolutions. Whether you're already in the window cleaning
business or not, NOW is the time to anticipate the upcoming new cleaning
season by utilizing the latest profit enhancing strategies.
During the course
of this article, I'm going to show you how you can dramatically increase
your window cleaning business profits by teaching you 4 Hot business building
tips!
I hope you've resolved
to make 2007 the year to make serious window cleaning cash because...
I'm going to show
you how to:
- Add 20% To Your
Yearly Profits By Raising The Price Of Your Window Cleaning Services
- Get Paid Every
Time You Drive Your Automobile
- Increase Your Hourly
Rate By Utilizing The Latest Speed Window Cleaning Techniques
- Make Up To $133
Per Hour By Attracting The Highest Paying Customers In The Window Washing
Business
1) Raise Your Prices: Learn a method
that will INSTANTLY make your window cleaning business as much as 20%
more WITHOUT turning away your customers!
Raising your price
for your window cleaning services may sound like an obvious way to make
more money now but, for many window cleaners, the thought of raising there
price brings up 1 very important question...
"How do
I raise prices WITHOUT LOSING customers?"
Most good customers
realize:
Every business must
adjust their prices for goods and services on occasion. And, if your window
cleaning business has been providing quality work and great customer service,
your customers shouldn't mind an occasional price increase.
The fact is...
...You MUST raise
your price periodically -- Even if you lose a couple of accounts because
of it! Not only will you make MORE money but, you'll avoid losing your
"Purchasing Power" in the future. Sure, you may lose a few customers
with price increases but...
Think about this for
a moment...
Every day the cost
of living goes up. Inflation slowly creeps forward making every dollar,
euro, yen, pound you make less valuable! So, in order to maintain your
purchasing power...
...It's essential
to conquer the fear of losing a customer -- And start raising your prices
periodically.
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Here's my "3 Year / 10% Price Increase Model"
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As you can imagine,
most customers DO NOT want you to increase their window cleaning price
every year, let alone every time you visit to clean windows. So, what
I've found to be effective is to...
..."Freeze"
a customers price for 3 years, then "Bump" up their price by
10%.
For instance:
If your customer's
window cleaning job is priced at $300... Clean their windows as often
as they'd like at the $300 price for 3 years from your initial offer.
Then, start charging $330 for the next 3 years, then
$363 for the next 3 years and so on.
This is a killer strategy
that won't annoy your customers with frequent price increases and will
help you:
- Inflation proof
your business
- Retain your purchasing
power
- Keep you out of
the poor house
Waiting 3 years to
increase your customer's price will help greatly lessen any negative impact
and, most customers will expect you to increase their price after such
a long period of time.
This (3 Year / 10%
Model) is bases on an annual United States inflation rate of 3% to 5%.
Over 3 years, a 10%
increase is VERY GENEROUS on your part; A 10% increase is offering your
customer the lowest price increase possible without losing your purchasing
power. This method will help inflation proof your business but if you'd
like to...
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"Actually" Make More Money TODAY!
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...Simply increase
your customer's window washing price by MORE THAN your country's annual
rate of inflation. If your country's rate of inflation went up 4% this
year; simply raise your window cleaning price by 5% or more, to make more
money for each account.
Here are a few "Sample
Price Increase Models" you may want to incorporate into your business:
- "3 Year /
10% Price Increase Model"
- "3 Year /
15% Price Increase Model"
- "3 Year /
20% Price Increase Model"
WOW!... How would
you like a 20% INCREASE IN PROFITS THIS YEAR!
As an example...
...If you made $60,000
last year window cleaning and raised your price on every account by 20
% this year... You will make and "Extra $12,000" this year by
performing the EXACT SAME AMOUNT OF WORK as serviced last year!
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Be Fair: Price Increases For Everyone!
-----------------------------------------------------
Make sure to apply
rate increases to ALL customers. -- Don't give into the urge to give certain
"Groups of People" a price break and others, perhaps just the
"Rich Folks" a huge price hike...
...This is a big No
- No!
All customers, regardless
of gender, age, race and especially financial status must be have equal
treatment and equal price increases. Equality across all customers in
regards to price increase is, in my opinion, the only way to operate an
honest business.
So, keep your business
pure by establishing an equal price increase model that's right for your
business. Next, let's take a look at how to...
2) Make small accounts as profitable
as large accounts by calculating -- "DRIVE TIME" -- into your
estimates!
Every time you drive
to a home or business to clean windows YOU WILL NOT be paid for your drive
time unless...
...You add a "fixed
amount of money" extra into every new window cleaning estimate to
accommodate your drive time.
As an example, every
time I bid a job that is less than $500, (my daily minimum), I'll add
$20 to my estimate to cover the time it takes to -- drive 1 way -- to
a job location.
Why "$20"
for drive time?
$20 represents the
money needed to make up the lost 15 to 20 minutes it takes, (on average),
to drive to each job site.
$20 will cover your loss if you regularly make between $60 and $80 per
hour window cleaning.
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Here's How To Calculate a Drive Time Fee That's Right For Your Business
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First...
1) Average Drive Time
- Guestimate the average time it takes you to drive 1 way to your customer's
homes and businesses ( ___________ minutes). This average is for ALL your
customers, not each individual customer.
2) Calculate Percentage
- Calculate the percentage of drive time per hour by dividing ( 60 minutes
in an hour (BY) your Average Drive Time )
3) Find Appropriate
Drive Time Fee - Find the appropriate drive time fee for your business
by dividing ( Your Hourly Rate (BY) the Percentage of Drive Time )
Using these calculations
will give you an exact number which you can an add into your estimates
for drive time. To further illustrate this process, here's an example:
If your average 1
way drive time takes 18 minutes and you normally make $80 per hour then
you should add $24 to each new customer's estimate for clean windows.
60 minutes divided
by 18 equals 3.33333333
80 divided by 3.3333333
equals...
$24
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Why Using a "Drive Time Fee" With Small Accounts Is So Important
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If you don't add money
to your estimates for drive time, you'll be losing money and will soon
be looking to fill your business with large jobs only.
Naturally, with large
jobs you'll be "On Location" for greater lengths of time. And,
your business will not suffer financially because of the lack of time
spent driving between locations... But,
The problem with going
after large accounts ONLY is:
You'll miss out on
many good paying homeowner clients. And... Many of these homeowners own
businesses and other buildings that they'll also hire you to clean.
One of my competitors
only does commercial accounts. Since my business caters to all types,
I'm able to clean a customer's home windows and acquire their commercial
account as well. The old saying, "Don't Burn Your Bridges",
applies here.
Small accounts are
also GREAT for, what I like to call, "Filler Meat"!
When you've got a
couple of hours left in a day with nothing scheduled, it's nice to have
a few small accounts waiting -- you can instantly fill out your day with.
As a result, they are a great way to maximize your daily window washing
earnings.
So, including quick
jobs into your business will help fill holes in your schedule and may
lead you to larger commercial accounts. And, you can make them as profitable
as large jobs by adding the appropriate fee for drive time into your estimates.
A drive time fee is
a worth while pricing standard which will make you more money by paying
you for otherwise LOST TIME! Click here to get the Inside Scoop on all
of my most profitable window
cleaning business building secrets by clicking here:
3) Increase your profits by learning
the latest SPEED window cleaning techniques
Increasing your earnings
can be as easy as applying the latest speed window cleaning techniques
into your bag of tricks. Here's a few tips that will shave time off each
window you clean:
- Minimize Glass
Scrubbing
- Use a Glass Scraper
to Remove Everyday Insect Deposits and Food Particles
- Just Say "No"
to Excessive Detailing
- Learn How to use
Speed Window Cleaning Techniques like the Super Swirl, and When and
Where to use the "X" Squeegee Method
Minimize Glass
Scrubbing
Why scrub any longer
than necessary to produce a clean window. Try making only 1 pass with
your strip washer, then squeegee dry to check results.
If the glass is smeared,
still has marks, you'll know you'll need to scrub glass longer at that
particular job location. But, if the glass comes out clear, repeat the
1 pass method, save tones of time and increase your dollar per hour rate
as well!
Use a Glass Scraper
to Remove Everyday Insect Deposits and Food Particles
Insect deposits, especially
glass with heavy fly droppings, can be cleaned faster using a glass scraper
than by scrubbing and scrubbing with a strip washer. In order for this
technique to improve your time and make you money faster, the glass has
to be free of fabricating debris and not be coated with a tint or mirroring
effect.
Insect deposits are
common in high interiors residences where the customer has often left
a window open during the Summer. Other areas I'll use a razor blade for
speed is during greasy kitchen window glass cleaning.
Just Say "No"
to Excessive Detailing
In most cases, if
you've squeegeed the glass with advanced techniques like the "Super
Swirl" or the "X" method, detailing the body of the glass
will NOT be necessary.
And, only detail or
"Dry Towel" window glass top and side edges -- IF -- you suspect
they'll release leftover water into body of window glass.
If you want to detail...
...Save time by detailing
PRIORITY GLASS ONLY! What I mean is...
...Touch up glass
edges with a dry micro fiber towel or chamois on residential "View
Windows", "Kitchen Windows" and "Master Bedroom Windows"
-- Windows that are REALLY IMPORTANT -- that have to be absolutely perfect.
Learn How to use
Speed Window Cleaning Techniques like the Super Swirl, and When and Where
to use the "X" Squeegee Method
Speed squeegee techniques
can produce cleaner windows up to 5 times faster than using straight or
side strokes!
If you are still using
straight squeegee strokes to clean glass, learn how you can produce faster
window cleaning results with my Super
Swirl Window Cleaning Videos.
4)
Learn how to operate manlifts and start making up to $133 per hour window
cleaning!
If you've been cleaning
low rise commercial and residential windows and have maxed-out your earning
potential...
...Window cleaning
via aerial platforms, (manlifts), will allow you to earn as much as 166%
MORE than what you are making for work using ladders, extension poles
and water fed poles! * This estimate is based on a $50 an hour average
for ground and ladder work.
Combining the ability
to safely operate man lifts and the -- lack of competition -- allows you
to approach building managers and owners with the expertise and knowledge
to tackle jobs others in your area can't.
As a result...
...The Sky's the Limit
on Pricing Your Services!
Think about it for
a minute -- How often do you see a window cleaner cleaning windows on
a 3 - 6 story building via a man-lift?
Not very often --
Right?!
Right! But, how can
you get into this high profit niche service?... By learning...
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How To Locate Buildings That Will Pay Big:
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Start by looking for
--- 3 to 6 story buildings --- that are:
- Too high for safe
ladder work
- Aren't suitable
for water fed pole systems
- Don't have (RDS)
Rope Descent Systems access
- Accessible by Boom
Lift up to 80+ feet
There are many buildings
in your area that fit this profile. And, if you keep an eye on their glass,
you'll notice many of these buildings go without window cleaning for years!
Their glass is REALLY
DIRTY!
This is because window
cleaners in your area haven't thought about using man-lift's to solve
these building owner's "Dirty Window Dilemma". Using
a man-lift might be a new idea for you?! Most folks think manlifts, also
known as Boom Lifts or Aerial Lifts, are made just for the construction
industry.
This MISCONCEPTION
is what makes...
...Using manlift's
in the midrise window cleaning market truly -- THE LAST GREAT "EXTREMELY
PROFITABLE" WINDOW CLEANING MARKET!.
Very few window cleaners
go after these accounts and therefor, many building owners are EAGER for
you to solve their building's "access issue".
Many of these buildings
house residential and commercial tenants who have been screaming for clean
windows for years! As a result, their building manager has been under
a lot of pressure to provide window cleaning but has never found anyone
who could safely and effectively clean his building's glass.
This is where you
step in, provide the solution, and save the day! And the best part is...
You DO NOT have to
own a manlift, just rent one and apply the rental fee to the customers
invoice! To learn all my Insider Secrets on how to make up to $133 per
hour using manlifts for window cleaning,
<< please read this.
FINAL THOUGHTS
There are tons of
ways to produce greater profits for your window cleaning business -- These
4 tricks are just the tip of the iceberg. Although, employing just 1 of
these profit building techniques can produce astounding result over the
course of a year.
- You can beat inflation
and create profits INSTANTLY by raising the price of your window cleaning
services.
- You can make an
extra $20 for every new account your business acquires by adding in
a "Drive Time" fee into your estimates. Remember, you don't
have to tell you potential customer you are adding in a drive time fee,
just add it right into the subtotal price when offering your bid price.
- Job site efficiency,
combined with window cleaning techniques that produce quality results
are essentials every professional window cleaner strives for. Learning
the latest techniques are a must not only to produce better results
and to make more money per hour but, to create a high level of customer
satisfaction. Click here to read more about speed
window cleaning.
- The ULTIMATE, untapped
window cleaning market is waiting for you to reap the financial rewards.
If you are ready to conquer new challenges, and separate your business
from the status quo -- I'd like to show you though text, pictures and
videos exactly how to make up to $133 per hour using man-lifts! Click
here to read all my latest aerial
lift strategies