in this economic climate, where some customers are tightening their purse strings, it’s no wonder i’m getting emails from readers asking advice on how to keep the cash flowing into their window cleaning businesses.
here’s 4 ways to help keep your window washing business growing and profiting …
1. diversify your markets
many of the window cleaners i’ve surveyed have positioned their businesses exclusively in the low rise residential and low rise commercial window cleaning markets. although these 2 markets cover a lot of ground, they may not be enough to safe-guard their businesses to potential cut-backs in customer demand.
the first thing i’d suggest is to broaden your markets to include all 4 of the major window cleaning markets:
- low rise residential
- low rise commercial
- mid rise
- high rise
note: normally i’d add ‘post construction’ as the fifth major market, but with the reduced demand in the building sector in the current economy, i’m not going to add it into the equation.
so, for now let’s look at these 4 markets. think of your future business as you would in this ‘pie chart’. you ultimately want a balanced portfolio of customers in the following markets, (high rise, mid-rise, residential, and low rise commercial.
if you balance your business between these markets, it allows a safe-guard. if one market begins to fail, the others will allow stability in your business earnings.
if you are too heavily invested in one market, like a high concentration of earnings from cleaning store fronts, and store owners start to cut-back on the number of cleaning rotations, you could find yourself in a downward spiral.
now i don’t want to push you into high access window cleaning if you’re not ready to take this step or it’s outside of your comfort zone but, high rise and mid rise work can offer a broader and ultimately safer place for your business to financially prosper.
one misconception about entering the mid rise market is window cleaners assume they have to own a manlift in order to contract mid rise work. this is false. you simply rent a aerial lift from your local heavy equipment rental company and add the cost to your customer’s bill.
to learn more about how you can use manlifts to expand your window cleaning operations …
… click here.
if you’re not ready for mid rise and high rise work, there are other ways to continue building a profitable business. make sure you…
2. always have more work than you can handle
of course this is easier said than done but, ultimately you want to achieve so many customers on your list that you can’t handle to demand during the course of a window cleaning season.
in the chart, you’ll notice the “dots” outside the main circle. these dots represent customers that are not in the ‘active list’ of customers you have time to get to, these are customers on your “inactive list”.
the inactive list contains those accounts that don’t regularly call every year but are still available to add to your active list if you need to fill holes in your schedule. these inactive accounts are the perfect safe-guard for your window washing business if regular accounts begin to fail.
3. not everyone can afford window cleaning
not everyone can afford a professional window cleaning, that’s an important fact new window cleaners need to know. if you are trying to attract folks that can’t afford professional services, you’ll have to price your window cleaning so low that you’ll seriously jeopardize the financial well being and stability of your new business.
4. use proven marketing strategies
the “ultimate sales pitch” is designed to help you attract high paying ‘image based’ customers.
“how to create successful block discounts” is designed to help you attract ‘price based customers’ by offering reduced price, bulk sale incentives. this block discount technique allows you to add several new customer to your list all at once.